Privacy Policy

1. Applicable Legal Framework

We comply with the following data protection regulations:

• Colombia: Law 1581 of 2012 (Personal Data Protection) and Decree 1377 of 2013
• United States: California Consumer Privacy Act (CCPA), Children's Online Privacy Protection Act (COPPA), and other applicable federal and state laws
• International: EU General Data Protection Regulation (GDPR) for European users

2. Information We Collect

2.1 Information Provided Directly

• Full name and contact information (email, phone)
• Account information (username, password)
• Payment and billing information
• Content you upload or share on our platforms
• Communications with our customer service

2.2 Automatically Collected Information

• IP address and approximate geographic location
• Device type, operating system, and browser
• Pages visited, dwell time, and browsing patterns
• Cookies and similar tracking technologies
• Mobile device identifiers (IDFA, GAID)

2.3 Mobile Application Information

• Access permissions (camera, storage, notifications)
• App usage data and in-app events
• Performance information and technical errors

3. How We Use Your Information

We use your personal information to:

• Provide, maintain, and improve our services
• Process transactions and send related notifications
• Personalize your experience and recommend relevant content
• Communicate with you about updates, promotions, and news
• Analyze usage of our services and user trends
• Detect, prevent, and address fraud, abuse, and security issues
• Comply with legal obligations and resolve disputes
• Conduct market research and audience analysis

4. Sharing Information with Third Parties

We may share your information with:

4.1 Service Providers

• Payment processors (Stripe, PayPal)
• Analytics services (Google Analytics, Facebook Analytics)
• Hosting and cloud storage providers
• Email and push notification services

4.2 Social Media Platforms

• Facebook, Instagram (Meta Platforms)
• YouTube (Google)
• TikTok (ByteDance)
• Apple App Store and Google Play Store

4.3 Legal Requirements

We will disclose personal information when required by law, court order, legal process, or to protect our legal rights.

5. International Data Transfers

Your information may be transferred to and processed on servers located in the United States, Colombia, or other countries. We implement appropriate safeguards to protect your information, including:

• Standard contractual clauses approved by data protection authorities
• Privacy Shield certifications (when applicable)
• Guarantees of equivalent protection in the receiving country

6. Data Retention

We retain your personal information for:

• The time necessary to fulfill the purposes described in this policy
• The period required by applicable laws (minimum 5 years for financial records in Colombia)
• The time necessary to resolve disputes and enforce our agreements

You may request deletion of your data at any time, subject to our legal retention obligations.

7. Your Privacy Rights

Under applicable law, you have the right to:

7.1 General Rights

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Deletion: Request deletion of your data ("right to be forgotten")
• Portability: Receive your data in structured format and transfer it to another provider
• Objection: Object to certain uses of your information
• Restriction: Limit the processing of your data

7.2 California-Specific Rights (CCPA)

• Know what personal information we collect, use, and share
• Request deletion of personal information
• Opt out of the sale of personal information (we do not sell personal data)
• Non-discrimination for exercising your CCPA rights

To exercise your rights, contact us at [email protected] (Colombia) or [email protected] (USA).

8. Children's Privacy

Our services are not directed to children under 13 years of age (or 16 years in the EU). We do not knowingly collect personal information from minors without verifiable parental consent in accordance with COPPA.

If we discover that we have collected data from a minor without consent, we will delete such information immediately. If you believe a minor has provided us with personal information, contact us.

9. Data Security

We implement technical and organizational measures to protect your information:

• SSL/TLS encryption for data transmission
• Encryption of data at rest
• Strict access controls and multi-factor authentication
• Regular security audits
• Security incident response policies
• Privacy training for employees

However, no system is 100% secure. You are responsible for maintaining the confidentiality of your access credentials.

10. Cookies and Tracking Technologies

For detailed information about cookies, see our Cookie Policy.

We use essential, performance, functional, and advertising cookies. You can manage your cookie preferences in your browser settings.

11. Marketing and Communications

With your consent, we may send you marketing communications about our services, content, and promotions.

You can unsubscribe at any time by clicking "unsubscribe" in our emails or contacting us directly.

12. Changes to this Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by email or prominent notice on our websites. The "Last updated" date at the beginning indicates when the policy was last modified.